How do marketing professionals decide how to market a particular brand? Do they look at the empirical evidence to see what has been proven to work? Or do they simply do what they’ve been doing for decades? They mostly do the latter, i.e., they work on the basis of long-held, conventional beliefs rather than up-to-date …
When was the last time you got what you really wanted? All too often, we find ourselves taking what we’re given, instead of asking for what we deserve. Whether in our work life or our personal life, we settle for the second best. Why? Because we’re too scared of hearing the word no. But in …
One of the benefits of the internet is that business owners can now reach a large number of potential clients and customers, and at little to no cost. But digital marketing takes more than simply setting up a website or posting on Facebook. There are business goals to consider, strategies to create, and metrics like …
Are you looking for the best email marketing service for your affiliate marketing business? Using the right email marketing service can save you from a lot of hassles and increase your chance of success in promoting affiliate products. In this article, I’m going to introduce 3 email marketing services for you. Why Choosing the Right …
Search Engine Optimisation (SEO) is one of the best ways to get prospects to visit your website. Every marketer competes to rank on the first page of Google search result (SERP) because the click through rate for the results on the second page is below 1%. Therefore, to get organic search traffic, you must strive …
Are you struggling to make your WordPress website faster? Slow websites can adversely affect your SEO and user experience. Your website visitors have no patience to wait for a slow loading website and will leave in seconds. If you are trying to promote products or services on your website, it means fewer conversions. Actually a …
There are many platforms to build a website. So why do I recommend people using WordPress? Many people think WordPress is just for blogging, but it’s not. WordPress has been developed as the most powerful website builder and content management system over the years. WordPress powers over 32% of all websites on the internet, and …
Many non-techy people ask how many WordPress plugins can be installed on WordPress site. Some people say that installing too many plugins will affect website speed, performance and security. In this article, I’m going to talk about the misconceptions about WordPress plugins and how plugins can and cannot affect your website. How Do WordPress Plugins …
Do you want to increase the return rate of website visitors? Very likely, over 75% of visitors will not return. This means you need to keep acquiring new visitors, which will increase your advertising cost or efforts to drive more traffic. Also, it’s hard to get a person to take action in the first instance, …
Do you want to speed up your blog’s growth? You may know a lot of strategies like sharing content on social media, sending emails to subscribers, but you may not see some satisfying results at the moment. So what can you do? In this article, I will tell you some unconventional strategies you can use …
If you are going to start a blog, you need to think about the domain name first. You might ask whether you should use your own name as the domain name. Many people have this question when starting a new blog. Actually there are advantages and disadvantages in using your own name as the domain …
Do you plan to sell your website? Are you doing website flipping business? No matter what website you have, as long as it has traffic and generates income, you can sell it for a multiple of monthly net profit. Your website is your asset. In order to know how much your website is worth, you …
WordPress is optimised for search engines but many WordPress users make some critical mistakes that affect their ranking on Google. Although WordPress sites are generally easier to rank on Google, you still need to apply some onsite SEO measures. In this article, I’m going to tell you what common SEO mistakes to avoid. If you …