7 Best Email Marketing Software for Affiliate Marketing

Affiliate marketing and email marketing, when combined, create a powerful duo that can skyrocket your earnings. The ability to promote third-party brands through various channels like blogs, YouTube, and social media has turned affiliate marketing into a booming industry, contributing to over 15% of all digital media revenue. With affiliate commissions offering a lucrative income potential, it’s no wonder why so many marketers are jumping on board.

However, here’s the catch: not all email marketing services are affiliate-friendly. Many platforms have strict policies against affiliate promotions, which can lead to promotional emails being flagged as spam. The fear of damaging their sender reputation makes some providers hesitant to allow such campaigns, leaving marketers in a bind. After all, nobody wants to face the nightmare of a suspended or canceled account.

To save you from a potential email marketing disaster, it’s crucial to choose an affiliate-friendly Email Service Provider (ESP). But finding the right one isn’t always easy. With countless platforms out there, each with its own set of rules and policies, it can quickly become overwhelming.

That’s why we’ve taken it upon ourselves to delve into the world of ESPs and investigate the affiliate marketing landscape. 

In this article, we’ll unveil the email marketing platforms that welcome affiliate marketers with open arms. We’ll explore their unique features, functionalities, and policies, allowing you to make an informed decision and find the perfect match for your affiliate marketing endeavors. So let’s dive in and discover the best email marketing software for affiliate marketing.

Key Considerations for Choosing an Email Marketing Software for Affiliate Marketing

Email marketing is a crucial aspect of affiliate marketing, but finding the right email marketing software can be a daunting task. Check out these key points that set email marketing tools apart, especially for affiliate marketers.

1. Affiliate Friendliness

With a plethora of email marketing software available, not all of them support affiliate promotions. It’s vital to choose an email marketing software that is affiliate-friendly to avoid losing valuable data. So, opt for a platform that welcomes affiliate marketing with open arms.

2. Usability

You don’t have to be a tech whiz to be a successful affiliate marketer, and your email marketing tool should reflect that. Avoid complex software that requires extensive expertise. Instead, look for an easy-to-use email marketing solution that streamlines your workflow.

3. Rate of Delivery

Affiliate marketers often face lower email open and click-through rates compared to regular brands. This directly impacts email deliverability. Therefore, prioritize an email marketing software known for its excellent email deliverability to ensure your messages reach the intended audience.

4. Automation Features

Time-sensitive and behavior-based email marketing campaigns yield the best results. That’s where automation comes in, allowing you to send highly targeted and conversion-oriented emails. When choosing an email marketing software, make sure it offers top-notch automation features tailored specifically for affiliate marketers.

5. Designing and Styling

Sending generic emails won’t cut it in the competitive world of affiliate marketing. To captivate your audience and increase your chances of making a sale, opt for an email service provider (ESP) that offers robust styling and design features. A well-designed and visually appealing email can work wonders for your conversions.

6. Price Plans

Affiliate marketing may not always generate substantial revenue, so it’s crucial to consider the cost of the email marketing software. To avoid high expenses, look for an email marketing solution that offers reasonable price plans that align with your budget and needs.

7. A/B Testing

It’s like the cherry on top if your chosen email marketing tool includes A/B testing functionality. By experimenting with different versions of your affiliate email campaigns, you can uncover what resonates best with your audience and optimize your campaigns for maximum conversions.

8. Analytics and Tracking

Tracking the performance of your marketing campaigns is vital to gauge their effectiveness. Without robust analytics and tracking features, your email marketing efforts may go in vain. Ensure that the email marketing software you choose provides comprehensive analytics and tracking capabilities, empowering you to make data-driven decisions.

Remember, selecting the right email marketing software for your affiliate marketing endeavors can significantly impact your success. By considering these factors, you’ll be well-equipped to make an informed decision and drive your affiliate marketing campaigns to new heights.

7 Best Email Marketing Software For Affiliate Marketing 

1. GetResponse: Power-packed and Worth the Investment

When it comes to email marketing tools for affiliate marketing, GetResponse is undoubtedly a top choice. It offers a user-friendly built-in form builder that makes lead collection a breeze. But that’s not all – you can also automate various emails to streamline your marketing efforts.

What sets GetResponse apart is their dedication to affiliate marketers. They have a dedicated page where they explain why and how their tools can help you succeed in affiliate marketing. Plus, their seamless integration with different affiliate tracking software makes managing your campaigns a breeze.

However, it’s worth mentioning that GetResponse’s premium features come at a slightly higher price compared to other email marketing software. The paid plans start at $49 per month. While the free plan may not offer as many features, the premium plans more than make up for it.

Here are some standout features of GetResponse:

  • Drag-and-drop email builder: Easily create attractive and personalized emails with just a few clicks using the intuitive drag-and-drop builder.
  • Automation: Set up email workflows based on user actions, automatically sending up-sell or cross-sell emails based on their purchase history. GetResponse offers powerful automation features to streamline your affiliate marketing business.
  • Detailed analysis: Gain insights into your funnel, campaign, autoresponder performance, as well as social media and web clicks. Analyzing your results has never been easier.
  • Showcase product reviews: Use an RSS feed to add reviews of your affiliate products, boosting sales by assuring potential customers of their quality.

2. SendX: Affordable and Reliable for Affiliate Marketers

If you’re looking for a more budget-friendly option without compromising on quality, SendX is the way to go. It’s a highly intuitive email marketing software that caters to affiliate marketers. Their affiliate marketing page proudly declares, “We will never ban or block your account because you are an affiliate marketer.” So, no need to worry about being penalized for your affiliate marketing efforts.

SendX offers everything you need to run successful affiliate marketing campaigns. From sending unlimited emails to building lists using their built-in form builder, this software has got you covered. You can also automate emails and create email sequences effortlessly.

Though SendX may not have any standout features, it provides all the necessary tools for running your affiliate marketing campaigns. Check out some of its features:

  • Forms and Landing Pages: Easily create attractive forms to collect leads and impressive landing pages to showcase your affiliate products.
  • Drag-and-drop builder: SendX provides a user-friendly drag-and-drop email builder that ensures a smooth email-building experience. They also offer 50+ templates and over 500,000 stock images for free.
  • Tagging and segmentation: Classify your leads into different groups using tags and segmentation, making targeted email marketing a breeze.
  • Drip Campaigns: Set up a series of automated emails that are sent based on your prospects’ behavior. Drip campaigns simplify the process of converting your audience.

What’s impressive about SendX is its affordability. With a price plan starting at just $7 per month, it’s one of the most cost-effective email marketing tools available. It’s a prime example of “cheap doesn’t mean useless” and is a great fit for those who rely on sending a series of emails to drive conversions, thanks to its drip campaign functionality.

3. Aweber: Power Packed and Pocket-Friendly

Aweber is a leading email marketing software that has gained popularity for its lucrative and innovative features. Despite constantly adding new functionalities, they have managed to keep the prices relatively lower. 

From landing pages to web notifications, signup forms to segmenting, Aweber provides everything you can think of to run your affiliate marketing campaigns. And the best part? You can access all these features starting from just $16.15 per month!

Aweber seamlessly integrates with major affiliate marketing platforms, allowing you to effortlessly promote products from Clickbank, JVZoo, and more. As one of the earliest email marketing tools, Aweber has honed its features over time, offering a polished and user-friendly experience. 

Let’s take a look at some notable features:

  • Email Builder: Aweber boasts an email builder so intuitive that it feels like the emails design themselves! With a drag-and-drop interface, free stock images, and ready-made templates, creating captivating emails becomes a breeze.
  • Automation: Aweber offers various autoresponder and trigger-based automation functionalities, ensuring your email marketing runs on autopilot.
  • Segmentation: Easily segment your audience based on metrics like recent opens, clicks, and purchases. This allows you to send personalized emails and tailor your content to specific groups.
  • Detailed Reports: Gain valuable insights into your email marketing campaigns with comprehensive reports on opens, clicks, CTR, and other essential KPIs.
  • Extensive Integrations: Aweber supports hundreds of integrations, so you can seamlessly connect with other tools you use for your affiliate marketing efforts.

Aweber’s user-friendly interface, affordability, and features make it an excellent choice for beginners and those looking for a hassle-free experience with landing pages, email building, and automation.

4. Email Octopus: Discover Your Affiliate Marketing Potential

Email Octopus is another great tool for affiliate marketers, with a unique feature that sets it apart. Before you start using their services, Email Octopus conducts a review of your activities. This extra step ensures that any potential violations of affiliate program rules are detected, giving you peace of mind knowing you have consent to send emails.

Email Octopus provides all the essential features you need to run successful affiliate marketing campaigns. From an easy-to-use email builder to free templates and segmentation capabilities, they’ve got you covered.

 Here are some key features that can help you drive more sales as an affiliate marketer:

  • Form Builder: Capture leads effectively by creating attractive lead capture forms using Email Octopus’ built-in form builder.
  • Email Builder: Designing and styling emails becomes a breeze with Email Octopus’ intuitive drag-and-drop email builder feature.
  • Automation: If you’re juggling other responsibilities alongside your affiliate marketing efforts, Email Octopus’ automation feature can nurture and convert leads on your behalf.
  • Segmentation and Personalization: Target prospects more precisely by segmenting them into different groups based on their actions, behavior, subscription status, or purchase history.
  • Result Analysis: Gain valuable insights into your campaign performance with detailed reports that include open rates, click rates, bounce rates, and more.

One of the standout features of Email Octopus is its generous free plan, allowing you to send up to 10,000 emails per month to 2,500 subscribers without spending a dime. For new affiliate marketers and small businesses on a tight budget, Email Octopus offers affordable pricing plans starting from just $8 per month.

5. ConvertKit: Empowering Affiliate Marketers

ConvertKit is a versatile email marketing tool that caters to the needs of affiliate marketers. While considering ConvertKit, it’s important to keep a few things in mind. First, they require users to have another business in order to use their tool. This ensures a focused and professional user base. 

Secondly, ConvertKit emphasizes the importance of properly labeling affiliate products and being transparent with prospects about their affiliations.

In terms of features, ConvertKit doesn’t disappoint. It offers all the essential email marketing features, along with some exciting bonus features specifically designed for creators.

Here are some standout features that make ConvertKit a top choice for affiliate marketers:

  • Landing Page and Form Builder: Create attractive landing pages to direct your prospects, and use the form builder to collect leads effectively.
  • Email Builder: ConvertKit’s drag-and-drop email builder makes crafting engaging emails a breeze.
  • Automation: Save time and effort with automation. Set up automated email sequences that keep your audience engaged even when you’re busy.
  • Seamless Integration: ConvertKit integrates smoothly with many affiliate platforms, enabling you to maximize your marketing potential.
  • A/B Testing: Experiment with different subject lines to optimize your email open rates and drive better results.

Although ConvertKit may be on the expensive side, the value provided by its features justifies the investment. Moreover, if you’re a content creator looking to design and build captivating content to attract your audience, ConvertKit can be your ideal companion.

6. Sendinblue: All-in-One Solution for Affiliate Marketers

Sendinblue is a well-known name in the email marketing industry, trusted by many affiliate marketers. While they don’t explicitly mention affiliate marketing on their website, numerous affiliates have enjoyed using Sendinblue for a long time.

Let’s explore the impressive features that make Sendinblue a solid choice for affiliate marketers:

  • CRM: In addition to being an email marketing tool, Sendinblue offers a built-in CRM that helps you organize your database efficiently.
  • SMS and Chat Facilities: Connect with your leads on a more personal level by engaging in chats or sending SMS messages.
  • Email Marketing: Sendinblue provides all the necessary email marketing features, including an email builder, designer, and styler.
  • Marketing Automation: Set up workflows for your email marketing campaigns, SMS messages, and chats, ensuring constant engagement with your leads even when you’re occupied.
  • Forms and Landing Pages: Create attractive forms and landing pages to capture valuable leads.
  • Facebook Ads: Run Facebook ads seamlessly and collect leads for your affiliate products directly from Facebook.

Avoid These Email Marketing Software for Affiliate Marketing

When it comes to affiliate marketing, finding the right email marketing software can be a bit tricky. The rules and limitations imposed by different services aren’t always crystal clear. This lack of clarity can be frustrating, especially if you’re looking to expand your affiliate business. After putting in all the effort to set up a campaign, the last thing you want is to have it blocked unexpectedly.

Here’s the lowdown on a few popular email marketing software options:

  1. Mailchimp: While Mailchimp does allow the use of affiliate links, they explicitly prohibit affiliate marketing. They’re fine with you recommending products and services to your subscribers, but if your primary focus is earning commissions, that’s a no-go.
  2. MailerLite: Similarly, MailerLite permits the recommendation of products and services to your subscribers. However, if your main source of income revolves around earning commissions, MailerLite isn’t the right choice for you.
  3. Constant Contact: This platform outright forbids content that exists solely for the purpose of affiliate marketing. Their policy states that affiliate marketers are essentially generating business for someone else. If your income heavily relies on affiliate promotions, it’s best to avoid Constant Contact.

If your affiliate promotions serve as your main source of income, it’s advisable to steer clear of these services. To ensure smooth sailing for your affiliate marketing efforts, it’s crucial to choose an email marketing software that aligns with your goals and doesn’t hinder your ability to earn commissions.


After considering all the options, it’s time to wrap up our search for the best email marketing software for affiliate marketing. Throughout this guide, we’ve explored various candidates, each with their own strengths. However, one platform stands out above the rest: GetResponse.

In my opinion, GetResponse is the ultimate solution for affiliate marketing. It not only welcomes affiliate businesses with open arms but also provides valuable guidance and support. With GetResponse, you won’t face any restrictions on the types of affiliate promotions you can run, allowing you the freedom to explore different strategies. Additionally, its impressive array of advanced features is specifically designed to help your affiliate business flourish.

So, whether you’re a seasoned affiliate marketer or just starting out, GetResponse has got you covered. Don’t hesitate to make this platform your go-to choice for email marketing. Get started today and take your affiliate marketing efforts to new heights!

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