How To Build An Email List For Affiliate Marketing

Are you eager to supercharge your affiliate earnings and take your marketing game to the next level? Well, we’ve got a secret weapon for you to consider: email marketing. You might be wondering, “Wait, isn’t email marketing dead?” But let me tell you, it’s far from it. In fact, we sent a whopping 300 billion emails just last year.

Here’s another eye-opener: over 58% of people kickstart their day by checking their email, and guess what? Nearly three-quarters of us have made purchases after receiving enticing emails. By building an email list, you can establish a genuine connection with your audience, boosting the likelihood that they’ll click on your affiliate links and make those coveted purchases. The best part? You don’t have to rely solely on website visits. With email marketing, you can deliver your valuable content directly to your subscribers’ inboxes.

So, are you ready to uncover the secrets of building an email list for affiliate marketing? If so, get ready to dive into the world of email marketing and revolutionize your affiliate success. Let’s get started!

Why Is an Affiliate Marketing Email List Important?

Building a Relationship and Creating Trust

When it comes to affiliate marketing, an email list is like your secret weapon. It’s the key to establishing a strong connection with your target audience and nurturing a relationship that can lead to successful affiliate sales. But why exactly is an affiliate marketing email list so important?

Staying Connected with Your Audience

Think about it. Once someone leaves your website, there’s a high chance that you may never see them again. Studies suggest that only about 30% of visitors return to a site they’ve clicked away from. So, if you don’t have a way to reconnect with these potential customers, you’re missing out on a significant opportunity.

This is where your email list comes into play. By capturing the contact details of your website visitors, you gain a valuable point of contact. You can reach out to them, share valuable content, and keep them engaged with your brand. It’s a direct line to your target audience, ensuring that they don’t slip through the cracks and are more likely to remember you when they’re ready to make a purchase.

Creating More Touchpoints

An affiliate marketing email list allows you to create multiple touchpoints with your audience. Unlike a one-time website visit, where you have a limited window to make an impression, email marketing provides ongoing opportunities to connect, engage, and build trust. By consistently showing up in their inbox with valuable content, you stay top of mind and increase the chances of them considering your affiliate offers.

Building a substantial email list requires effective list-building strategies. By employing tactics like opt-in forms, lead magnets, and targeted campaigns, you can attract and convert website visitors into subscribers. Over time, your email list can grow exponentially, reaching tens of thousands of subscribers who are genuinely interested in what you have to offer.

The Power of Relationship and Trust

When it comes to affiliate sales, trust is a critical factor. People are more likely to purchase products or services recommended by someone they trust. Through your email list, you have the opportunity to build a relationship with your subscribers. By consistently providing valuable information, offering helpful advice, and sharing your personal experiences, you establish yourself as an authority and gain their trust.

Once you’ve earned their trust, recommending affiliate products becomes much more effective. Your subscribers are more likely to listen to your recommendations, consider them seriously, and make purchases based on your endorsement. In this way, an affiliate marketing email list not only allows you to connect with your audience but also enhances your credibility as a trusted affiliate marketer.

How to Build an Email List For Affiliate Marketing?

If you’ve never ventured into email marketing before, no worries! Here are some easy-to-follow tips to help you get started and make the most out of your email list for affiliate marketing:

Step 1: Get an email marketing provider

The first step is to sign up with an email marketing provider. Think of it as your trusty sidekick that automates the process of sending emails to your list. Popular options like Constant Contact, Sendinblue, or Convertkit make it a breeze to create visually-appealing emails using their platform editors. Schedule them, and voila! Your emails are on their way to your eager subscribers.

Learn more: 7 Best Email Marketing Software for Affiliate Marketing

Step 2: Add opt-in forms everywhere

Now, let’s get people to sign up for your list! This is where opt-in forms come into play. They’re online forms where users provide their name and email address to subscribe to your email list.

Your email marketing provider usually offers widgets that you can easily embed on your website. Get creative and add these opt-in forms to your sidebar, footer, or any other spot that catches the eye of your visitors. 

Alternatively, you could also consider searching for email addresses to build your list. However, keep in mind that these contacts won’t be opt-in subscribers. To include them, you’ll need to personally reach out via cold-emailing to invite them to join your affiliate campaign.

Step 3: Optimize your opt-in forms

Now that you’ve started getting signups, let’s take it up a notch and optimize those opt-in forms. By using more advanced techniques, you can significantly boost your subscription rate.

One powerful tool to consider is OptinMonster. It lets you create an exit-intent popup that appears just when visitors are about to leave your website. It’s like a last-minute offer they can’t resist! Exit-intent popups are an excellent way to convert those potential subscribers who are on the fence.

Step 4: Create email marketing campaigns

Now that your email list is set up, your sign-up forms are optimized, and your email sequences are ready to go, it’s time to dive into creating impactful email marketing campaigns.

When you send out an email marketing campaign, you’re essentially sending a series of emails on a specific topic, providing valuable information, and educating your subscribers. 

Start with an onboarding or welcome campaign to introduce new subscribers to your offerings. From there, get creative! Create campaigns to promote your latest blog posts or reviews, cater to people interested in specific products, or send follow-ups when someone fills out a new form on your site.

The beauty of email marketing is that it saves you time. Messages go out automatically based on the schedule and actions you’ve set up. By regularly engaging your subscribers with a series of emails, you keep them updated, interested, and eager to hear from you.

Remember, building an email list takes time and effort, but the rewards can be massive. With a solid list of engaged subscribers, you have a direct line of communication to promote your affiliate products and skyrocket your affiliate marketing success. 

Tips to Further Grow Your Email List for Affiliate Marketing

Growing your email list is essential for reaching more potential customers and increasing your earnings. So, let’s dive into some more effective ways to grow your email list for affiliate marketing:

Create a Quiz

Spice up your website by adding a fun quiz that engages your readers. To access their results, visitors will need to provide their email addresses. This interactive approach not only keeps your audience entertained but also helps you gather more email subscribers.

Encourage Content Sharing

Make it easy for your existing subscribers to spread the word about your content. Add social sharing buttons to your email signature, thank you page, blog posts, and landing pages. This way, your subscribers can introduce their friends, family, and social media followers to your valuable content.

Install a Slide-in Optin Form

Identify the readers who are most interested in your content by incorporating a slide-in optin form. This form appears on your website after visitors have scrolled through a significant portion of a lengthy article, such as a 2,000-word blog post. It’s an effective way to capture the attention of engaged readers and convert them into email subscribers.

Create a CTA Social Media Post

If your target audience is active on social media platforms, leverage that to your advantage. Craft a compelling social media post with a strong call-to-action (CTA) that encourages signups. Direct your audience to a landing page where they can easily subscribe to your email list.

Host a Giveaway

Everybody loves free stuff! Organize a giveaway for your readers and ask them to enter by providing their contact information. Encourage participants to share the giveaway details on social media for additional entries. This approach not only increases your reach but also helps grow your email list.

Add Social Proof

Humans have an innate desire to belong, and social proof taps into that need. Display the number of people who have already subscribed to your email list to entice others to join. Numbers create trust, boost credibility, and appeal to our desire to be part of a community. Whether it’s mentioning your subscriber count or showcasing the positive reviews of affiliate products you’re promoting, leverage social proof to attract more subscribers.

Give a Newsletter Preview

Share a sneak peek of your latest newsletter on your website. By showcasing your awesome content, potential subscribers can get a taste of what they would receive if they sign up for your email list. This preview acts as an enticing teaser, motivating visitors to subscribe to your valuable content.

Implement these tips, and watch your email list expand, giving you a wider audience to share your valuable content with. Combined with effective affiliate email marketing, you’ll be well on your way to boosting your earnings and achieving your affiliate marketing goals.


How do I get an email list for affiliate marketing?

The best way to get an email list for affiliate marketing is by building it yourself. When you build your own email list, it’s going to be perfectly targeted to the affiliate products you offer, resulting in higher open rates and conversion rates. 

Start by creating a compelling opt-in form on your website or blog, offering something valuable like a free e-book or a discount code in exchange for their email address. You can also promote your opt-in form on social media or through guest posting on relevant websites.

Do you need an email list for affiliate marketing?

You don’t necessarily need an email list for affiliate marketing, but it’s a very handy tool to have. Email marketing is a great complement to your other marketing strategies and can significantly boost your affiliate income. Having an email list allows you to directly communicate with your audience, build relationships, and promote affiliate products in a more personalized way. It helps you establish trust and credibility, resulting in better conversion rates.

Can you put affiliate links in emails?

This depends on your email service provider. Some providers allow affiliate links in emails, while others don’t. It’s always best to check before you sign up for an email provider. If your provider doesn’t allow affiliate links, you can use alternatives like link shorteners or redirecting links through your website. Just make sure to comply with the terms and conditions of your email service provider to avoid any issues.

How many emails should I have on my email list for affiliate marketing?

There’s no specific number of emails you should have on your list for affiliate marketing. Any number of subscribers can be a benefit. The more subscribers you have, the more earning potential you have. 

However, it’s important to focus on growing your list organically rather than paying for subscribers. Quality matters more than quantity when it comes to email lists. Aim to attract engaged subscribers who are genuinely interested in your niche and the products you promote. Building a targeted and engaged email list will yield better results in terms of open rates, click-through rates, and conversions.

Remember, building an email list takes time and effort. Be patient, provide value to your subscribers, and consistently nurture your relationship with them. 

Over time, you’ll see the positive impact that a well-crafted email list can have on your affiliate marketing success.

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