Affiliate Lab Review (2023): Is Matt Diggity a Scam?

In today’s digital age, affiliate marketing has become a popular and lucrative business model for individuals seeking to make money online. 

However, entering the world of affiliate marketing requires knowledge, strategy, and guidance to ensure success. That’s where the Affiliate Lab comes in. 

Created by expert SEO marketer Matt Diggity, the Affiliate Lab is a comprehensive affiliate marketing course designed to equip individuals with the skills and strategies needed to generate income through affiliate commissions. 

In this Affiliate Lab review, we will delve into the course’s key features, pricing, reputation, and overall effectiveness to help you determine if it’s the right fit for your affiliate marketing journey.

What is Affiliate Lab?

Affiliate Lab is an affiliate marketing course that provides step-by-step training on how to create, rank, and monetize websites for affiliate marketing purposes. 

The course covers essential SEO fundamentals, actionable strategies, and advanced techniques that give students a competitive advantage in the industry. 

Whether you’re a beginner looking to establish a strong foundation or an experienced marketer seeking to refine your skills, the Affiliate Lab offers comprehensive guidance to help you achieve your affiliate marketing goals.

Affiliate Lab Review

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Who is the Course Creator?

The Affiliate Lab course is the brainchild of Matt Diggity, an esteemed SEO marketer and successful affiliate marketer. Matt’s journey in the industry began after he realized that the traditional corporate path was not fulfilling for him. Inspired by Tim Ferriss’ book “The 4-Hour Workweek,” Matt ventured into the world of SEO in 2009 and eventually built multiple successful businesses in the SEO industry.

Matt’s expertise and experience in affiliate marketing led him to create the Affiliate Lab course, sharing his tested SEO techniques and strategies with aspiring affiliate marketers. Through his blog at and his various ventures, including LeadSpring LLC, The Search Initiative, and Authority Builders, Matt has established himself as a recognized authority in the SEO and affiliate marketing fields.

Who is the Course Creator?

How Does the Course Help You Make Money?

The primary goal of the Affiliate Lab course is to provide students with the knowledge and skills necessary to generate income through affiliate marketing. 

Affiliate marketing involves promoting other people’s products or services and earning a commission for each sale or action made through your referral. The Affiliate Lab course guides students through the process of creating successful affiliate websites that attract organic traffic and convert visitors into customers.

The course covers a wide range of topics, including niche selection, on-site and off-site SEO, link building, conversion rate optimization, technical audits, and building authority sites. 

By understanding these key aspects of affiliate marketing, students can effectively optimize their websites for search engines, attract targeted traffic, and generate consistent affiliate commissions.

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How is the Training Structured?

The Affiliate Lab course provides a structured and organized approach to learning affiliate marketing. While the course does not follow a strict module format, the content is divided into various sections that cover different aspects of affiliate marketing. These sections include niche selection, on-site SEO, off-site SEO, technical audits, and authority site building.

Within each section, students have access to video lessons that cover specific topics in-depth. The lessons are accompanied by over-the-shoulder examples, actionable steps, and valuable insights from Matt Diggity. The course also includes supplementary materials such as PDFs and downloadable spreadsheets, providing additional resources for students to enhance their learning experience.

How is the Training Structured?

Who is This Course for?

The Affiliate Lab course caters to a wide range of individuals, from beginners who are new to affiliate marketing to experienced marketers looking to refine their strategies. 

Whether you have no prior experience in the industry or you’re already familiar with affiliate marketing concepts, the course offers valuable insights and practical guidance to help you succeed.

For beginners, the course provides a comprehensive introduction to affiliate marketing, covering the fundamentals and providing step-by-step instructions on how to create a successful niche site. Intermediate and advanced marketers can also benefit from the course’s advanced strategies, such as building authority sites and implementing effective link building techniques.

Who is This Course for?

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Are Students Getting Results?

The success of a course can often be measured by the results its students achieve. In the case of the Affiliate Lab, many students have reported positive outcomes and substantial progress in their affiliate marketing endeavors. Testimonials from Affiliate Lab students highlight the effectiveness of the strategies taught in the course and their impact on their affiliate income.

Students have praised the course for its practical and actionable content, emphasizing the value of the off-site SEO and link building modules. The strategies shared by Matt Diggity have been proven to yield positive results, helping students improve their website rankings, attract organic traffic, and increase their affiliate commissions.

Are Students Getting Results?

Does the Course Have a Good Reputation?

The Affiliate Lab has established a solid reputation within the affiliate marketing community. Matt Diggity’s expertise and success in the SEO and affiliate marketing fields lend credibility to the course. Additionally, the course’s continuous updates and improvements demonstrate Matt’s commitment to providing the most relevant and effective training for his students.

Furthermore, the Affiliate Lab boasts an active community of students who engage in the private Facebook group, offering support, insights, and feedback to one another. The positive reputation of the course is further reinforced by the success stories and testimonials from students who have experienced significant growth in their affiliate marketing businesses.

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How Much Does the Course Cost?

The Affiliate Lab course is priced at $997 for lifetime access, including free updates and improvements every year. While the cost may seem relatively high, it’s important to consider the value offered by the course. The comprehensive training, ongoing updates, and access to a supportive community contribute to the overall worth of the course.

Course Discounts

Although the course is priced at $997, it’s worth exploring if there are any available discounts or promotions. Keep in mind that discounts may be offered periodically, so it’s advisable to check the official Affiliate Lab website or reach out to the support team for any available offers.

Refund Policy

The Affiliate Lab course now offers a 30-day money-back guarantee. This refund policy allows students to evaluate the course and determine if it meets their expectations and aligns with their goals. It’s important to review the refund policy terms and conditions outlined on the Affiliate Lab website to ensure eligibility for a refund, if necessary.

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Praise For the Course

The Affiliate Lab has garnered praise from students who have found success and value in the course. Positive feedback highlights various aspects of the course, including the engineer’s approach to website creation, the thorough off-site SEO training, and the actionable content that yields tangible results. 

Students appreciate the course’s focus on white-hat strategies, the active community, and the continuous updates that keep the training relevant and effective.

Criticisms For the Course

While the Affiliate Lab receives widespread acclaim, there are a few criticisms to consider. Some students have mentioned that certain lessons could benefit from being re-recorded to reflect updated platform interfaces. 

Additionally, the course’s emphasis on parent page and child page structures may be considered slightly outdated, as more modern SEO practices utilize virtual silo structures and blog post categorization.

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Is the Course a Scam or Legit?

Based on the reputation, testimonials, and the track record of success from students, the Affiliate Lab can be considered a legitimate and reputable course. Matt Diggity’s expertise and commitment to providing valuable training further support the legitimacy of the course. 

The continuous updates, the presence of an active community, and the money-back guarantee contribute to the course’s credibility and demonstrate a genuine intention to help students succeed in affiliate marketing.

Other Things You Should Know About the Course

In addition to the course content and features mentioned above, there are a few other aspects to note about the Affiliate Lab:

  • Additional Business Costs: It’s important to be aware that there may be additional costs associated with running an affiliate marketing business. The Affiliate Lab website suggests a minimum budget of $10 per month for hosting, but it also advises flexibility to allocate higher budgets for faster progress and better results.
  • Emphasis on White-Hat and Gray-Hat Strategies: The course primarily focuses on white-hat SEO strategies but also covers gray-hat strategies when it comes to acquiring backlinks. Matt Diggity emphasizes what works based on his extensive testing, rather than strictly aligning with specific “hat sides.”
  • Time Commitment: Building successful affiliate websites requires time and dedication. While the Affiliate Lab provides a blueprint and actionable steps, it’s important to understand that achieving significant results may take time and effort. Following Matt’s guidance and investing more than just a few hours a week can accelerate the progress of your affiliate site.

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Pros and Cons of Affiliate Lab


  • Engineer’s Approach: The course provides a systematic and logical approach to building affiliate websites, giving students a solid foundation and understanding of the strategies they implement.
  • Niche Selection Module: The course offers valuable guidance on selecting profitable niches based on existing competitors, helping beginners avoid overly competitive niches.
  • Active Community: The private Facebook group provides a supportive community where students can interact, ask questions, and share insights, fostering a collaborative learning environment.
  • Emphasis on Private Affiliate Programs: The course encourages students to explore private affiliate programs, diversifying income streams and reducing reliance on a single program like Amazon, which experienced commission reductions.
  • Comprehensive Offsite SEO Training: The course provides one of the most thorough offsite SEO trainings available, covering various link building techniques and strategies for different stages of website development.
  • Inclusion of Authority Site Module: The course offers specific lessons on building authority sites, catering to those interested in pursuing this approach, which can lead to higher multiples when flipping websites.
  • Continuous Updates: The course is regularly updated to reflect the latest SEO trends and strategies, ensuring students have access to the most relevant and effective training.


  • Outdated Theme and Page Builder Recommendations: Some students have mentioned that the recommended themes and page builders in the course are outdated, potentially requiring additional research to find more modern alternatives.
  • Lessons Not Re-recorded: Some lessons still have older platform interfaces, which may require students to adapt and figure things out on their own, although the overall content is still valuable.
  • Use of “DA” Metric: The course uses “DA” (Domain Authority) as a metric for evaluating websites, which some students feel is less reliable than other metrics like Ahrefs’ “DR” (Domain Rating).
  • Parent Page and Child Page Structure: The course teaches the use of parent pages and child pages, which may be considered slightly outdated compared to more modern silo structures and blog post categorization.
  • Higher Price Point: The course’s price of $997 may be considered high for some individuals, especially those just starting in the affiliate marketing industry.

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Final Verdict: Should You Join This Course?

After examining the features, reputation, and effectiveness of the Affiliate Lab course, it’s clear that it offers valuable and practical training for aspiring affiliate marketers. The course covers essential SEO strategies, provides actionable steps, and equips students with the necessary skills to build successful affiliate websites.

With Matt Diggity’s expertise and continuous updates to the course content, the Affiliate Lab offers a comprehensive and relevant training experience. The active community and positive testimonials from students further reinforce the course’s credibility and effectiveness.

However, it’s essential to consider your own goals, budget, and commitment level before joining any course. Affiliate Lab may be a significant investment, but the value it provides in terms of knowledge, strategies, and support can potentially yield substantial returns in your affiliate marketing journey.

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Best Alternative

If you’re considering alternatives to the Affiliate Lab, one reputable option is Wealthy Affiliate. Wealthy Affiliate is a comprehensive platform that provides training, tools, and resources for building a successful affiliate marketing business from scratch. With a free starter membership, you can explore the platform and experience its features firsthand, making it a risk-free option to consider.

Wealthy Affiliate’s training covers a wide range of topics, including SEO, content creation, and monetization strategies. The platform emphasizes organic and free traffic methods, reducing reliance on paid advertising. With success stories and a supportive community, Wealthy Affiliate offers a solid alternative for those seeking comprehensive affiliate marketing training.

Ultimately, the choice between the Affiliate Lab and other alternatives will depend on your individual preferences, goals, and budget. It’s advisable to thoroughly research and evaluate different options to determine which course aligns best with your needs and aspirations in the affiliate marketing industry.

To learn more, read the full review of Wealthy Affiliate here.

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