How to Create an Amazon Affiliate Website in 6 Steps?

Looking to earn extra money online? Affiliate marketing has become a popular way to boost income, and one of the major players in this field is Amazon. With its Amazon Associates program, which boasts over 900,000 active members, you can promote products from the vast Amazon catalog and earn commissions on purchases made through your affiliate links. 

In this article, we’ll explore why the Amazon Associates program is so popular and provide a step-by-step guide to building a successful Amazon affiliate site. So, let’s dive in.

What Is an Amazon Affiliate Site?

If you’re looking to make some extra money from your website, one popular option is to become an Amazon affiliate marketer. So, what exactly is an Amazon affiliate marketing site? Well, it’s a website that earns money by directing its visitors to purchase products on Amazon.

The process is pretty straightforward. As a site owner, you place special affiliate links provided by Amazon within your content. When a visitor clicks on one of these links and makes a qualifying purchase on Amazon, you automatically earn a commission, which is deposited into your bank account.

The great thing is that Amazon makes it easy for you to add these affiliate links to your website. They provide you with tools to generate customized text links, text and image links, or image-only links to Amazon products. You can choose to insert the text links directly into your blog posts or create eye-catching ad banners and dedicated product listings.


Now, let’s talk about the commission structure. The Amazon Associates program offers different commission rates depending on the product category. For example, if you promote Amazon Games products, you’ll earn a fixed commission rate of 20%. So, if someone buys a $50 game through your affiliate link, you’ll receive a $10 commission.

However, it’s worth noting that some products may have specific requirements to qualify for commission. They might require certain actions or specific types of customers. For instance, if you’re promoting Amazon Music Unlimited, a visitor must register for a free trial through your affiliate link for you to be eligible for a $3 commission.

It’s important to review these commission models and rules to understand which program fits your website’s niche and target audience. This way, you can choose the best products to promote and maximize your earnings.

So, if you have a website and want to make some money by recommending Amazon products to your visitors, consider joining the Amazon Associates program. It’s a simple and effective way to monetize your website and earn commissions from qualifying purchases.

How to Become an Amazon Affiliate?

Joining the Amazon Associates program is a great way to earn money by promoting products on your website. To become an Amazon affiliate, your site needs to meet certain qualifications. Here’s a simple guide to help you get started.

sign up button on amazon associates homepage


Step 1: Complete the Associates Program Application

To begin, accurately fill out and submit the Associates Program application. This application will ask for detailed information about your website. Make sure to provide the necessary details to give Amazon a clear understanding of your site.

Step 2: Ensure Your Website Meets the Requirements

Amazon will review your website to determine if it’s suitable for the affiliate program. It’s important to note that Amazon may reject your site if it promotes or contains prohibited content, such as illegal activities, violence, or sexually explicit material. To avoid any issues, carefully read the Associates Program Policies page on the Amazon website before applying.

Step 3: Follow these Steps to Become an Amazon Affiliate

Now that you’ve confirmed your site meets the requirements, follow these simple steps to become an Amazon affiliate:

  1. Visit the Amazon Associates website and click on the “Sign up” button located on the top banner.
  2. Log in to your existing Amazon account or create a new one if you don’t have an account yet. There’s no need to create a separate Amazon affiliate account.
  3. Complete the registration process by providing the required information, including your payment and contact details, website or mobile app URLs, and your preferred store ID. You can also enter the details of your blog or YouTube channel. Whichever platform you choose, make sure it’s active and has an audience.
  4. Once you’ve filled in all the necessary fields, click on the “Finish” button located at the bottom right corner of the page.
  5. Amazon will review your application and notify you of their decision regarding your eligibility for the affiliate marketing program.
  6. Once your application is accepted, you can start adding affiliate links to your website content.

By following these steps, you’ll be on your way to becoming an Amazon affiliate and earning commissions from qualifying purchases made through your affiliate links. Remember to regularly review the Amazon Associates policies to stay informed about any updates or changes to the program.

How to Build an Amazon Affiliate Website: 6 Simple Steps

Building a successful Amazon affiliate store requires careful planning and execution. In this guide, we’ll walk you through six essential steps to create a lucrative Amazon affiliate website. 

Step 1: Choose a Profitable Niche

In the highly saturated online business space, targeting a specific niche is crucial. Find a niche that you understand and enjoy, as this will make the content creation process more enjoyable and authentic. Conduct thorough research on your target market niche and look for untapped demand that you can fulfill with your affiliate site. Remember, being knowledgeable about your niche will help you build credibility and gain the trust of your audience.

Step 2: Select a Reliable Web Hosting Provider

The performance of your website depends on the hosting provider you choose. Opt for a web hosting provider that ensures fast loading times and high accessibility for visitors. Consider factors such as your budget, website size, and hosting features when making your choice. Read reviews and compare different hosting options to find a provider that meets your requirements.

Step 3: Choose a Memorable Domain Name

Your domain name is like the address and identity of your website. Aim for a short, memorable, and easy-to-spell domain name. Avoid complex names that might confuse your potential visitors. 

Additionally, consider the top-level domain (TLD) that reflects your site’s purpose. Popular TLDs like .com or .org can help establish credibility, but be prepared for the possibility that these domain names might be more challenging to find and costlier.

Step 4: Create an Appealing Website Design

A well-designed website is crucial for attracting and retaining visitors. Keep your site simple, easy to navigate, and focused on the core content. Consider the user experience (UX) and ensure that your website adapts to different devices and screen sizes. D

on’t sacrifice page load speed for a flashy design—users may leave if your site takes too long to load. You can use premade themes from platforms like WordPress and website builders, but customize them to give your site a unique touch.

Step 5: Produce Engaging Content

Content is the heart of your affiliate marketing business. Create content that is attractive and engaging to your target audience. Tailor your content to your niche and audience preferences. Popular content types for affiliate marketing include product reviews, listicles, tutorials, and comparisons.

 Remember to provide useful information to your audience and avoid creating content solely for the purpose of adding affiliate links. Offering a variety of content will keep your audience interested and coming back for more.

Step 6: Implement SEO Strategies

Search engine optimization (SEO) is essential for driving organic traffic to your website. Conduct keyword research and incorporate relevant keywords into your content to improve your search engine rankings. Stay up to date with the latest updates and trends in your niche to ensure your SEO efforts are effective. 

Utilize tools like Google Analytics, Google Trends, and Yoast SEO to optimize your Amazon affiliate store and increase its visibility.

By following these six steps, you’ll be well on your way to building a successful Amazon affiliate website. Remember to stay focused, provide value to your audience, and adapt to changes in the online business landscape.

yoast seo wordpress plugin banner

Pros of Creating an Amazon Affiliate Site

Monetizing your content and starting an online business can be a breeze when you create an Amazon affiliate site. Compared to other affiliate programs, Amazon offers several advantages that make it an attractive choice. Let’s take a look at the top three benefits of running your own Amazon affiliate business.

1. Harnessing Amazon’s Popularity and Reputation

One of the biggest perks of joining the Amazon Associates program is the brand’s widespread popularity and solid reputation. When you become an affiliate, you can rest easy knowing that the products you promote are of high quality. This reassurance not only benefits you but also instills confidence in your audience when they make a purchase through your Amazon affiliate links. The trust associated with the Amazon name can go a long way in boosting your site’s credibility.

2. Vast Product Selection for Targeted Marketing

With over 12 million products available on Amazon, you have an extensive range of options to find a category that suits your site’s target audience perfectly. For instance, if you run a travel blog, you can promote bags and suitcases, while a book review blog can recommend newly-released novels or nonfiction books. Understanding your audience’s demographics and preferences is the key to selecting a product category that will truly capture their interest.

To make your recommendations even more authentic, you can promote services and products that you personally use and enjoy. By sharing your genuine experiences, you establish a personal connection with your audience, which can greatly enhance the effectiveness of your recommendations.

3. Easy Integration and Technical Support

Regardless of your technical expertise, Amazon’s affiliate program welcomes content creators and website owners of all levels. Thanks to user-friendly tools like WordPress plugins such as AAWP and Amazon’s dedicated link builder, adding and showcasing products on your WordPress site is a breeze. These handy tools simplify the process and allow you to focus on creating valuable content rather than dealing with complex technicalities.

Additionally, Amazon Associates provides excellent customer service. If you have any questions or concerns about your affiliate partnership, you can easily reach out to their responsive support team via email. They are there to assist you every step of the way. Moreover, the program offers a knowledge base with a wealth of resources covering various topics, from getting started with the affiliate program to growing your business successfully.

Cons of Building an Amazon Affiliate Website

Running an Amazon affiliate store can be a great way to earn some extra cash online, but it does come with its downsides. Before diving into the Amazon affiliate program, let’s take a look at three disadvantages you should be aware of.

1. Lower Commission Rates

While it’s true that you can make money through the Amazon affiliate program, it’s important to note that their commission rates are relatively low compared to some other affiliate programs out there. So, if you’re hoping to rely solely on your Amazon affiliate store as your primary source of income, you may need to reconsider.

2. 24-Hour Cookie Lifetime

One of the challenges with the Amazon affiliate program is the 24-hour cookie lifetime rule. In simple terms, you only earn a commission if someone clicks on your affiliate link and adds the item to their cart within 24 hours. 

However, not all visitors make an immediate purchase after reading a blog post, which makes it more difficult to generate revenue through Amazon affiliate links. The good news is that Amazon extends the cookie duration to 90 days if the customer successfully checks out after adding a product to their cart.

3. Unpredictable Revenue

Affiliate marketing, in general, is not known for its predictability when it comes to generating revenue. There are various factors that come into play, and it’s possible that you may not see the expected revenue immediately. So, it’s essential to have realistic expectations and understand that the amount of money you make can vary significantly.

4. Amazon’s Rules and Guidelines for Affiliates

Amazon has specific rules and guidelines that you need to follow as an affiliate. One such rule is the prohibition of link cloaking, which is the practice of personalizing and visually enhancing your affiliate links. Amazon does not allow link cloaking in their affiliate program, and if you go against this rule, they may ban your Amazon Associates account. This restriction is in line with the Federal Trade Commission (FTC) rule, which requires you to fully disclose each affiliate link on your website.

However, there is still a silver lining. While you can’t cloak your affiliate links, Amazon does offer a built-in feature that allows you to shorten them. This way, you can make your links more manageable and user-friendly while adhering to the program’s guidelines.


In conclusion, becoming an Amazon affiliate offers a promising opportunity to earn money online. By leveraging the trusted Amazon brand and utilizing user-friendly features, you can create an affiliate business tailored to your chosen niche. 

However, it’s important to consider the downsides, such as the commission rate and cookie duration limitations. Despite these challenges, building a successful Amazon affiliate site is achievable by following a few simple steps, including selecting a niche, choosing a hosting service, creating engaging content, and implementing SEO techniques. 

Remember that success in affiliate marketing takes time and dedication, but with perseverance and continuous learning, you can thrive in this field. So, seize the opportunity, embark on your entrepreneurial journey, and best of luck in conquering the world of Amazon affiliate marketing!

Leave a Comment