If you are going to start a blog, you need to think about the domain name first. You might ask whether you should use your own name as the domain name.
Many people have this question when starting a new blog. Actually there are advantages and disadvantages in using your own name as the domain name.
In this article, I’m going to analyse both sides to help you make a decision.
Advantages of Using Your Name as the Domain Name
Some people like using their own name as the domain name. Here’re the advantages in this doing this:
1. Personal branding
If you aim to establish yourself as a brand, you should use your own name as the domain name. There are many gurus using their name as the domain name to build a personal brand. neilpatel.com, danlok.com are two good examples.
If the domain name is not available, you can combine your name and your niche for the domain.
2. Easier to Connect with People
People like to connect with people instead of a company. Using your name as the domain name lets people know you as the author of the blog. It’s easier to build a relationship with your visitors in this way.
3. Using Your Website as a Resume
Many freelancers, designers or digital marketers prefer using their own name as the domain name. It helps attract more clients to their consulting or freelancing business because your website will become a resume, which shows off your work.
Disadvantages of Using Your Name as the Domain Name
Despite the above advantages, there are some drawbacks to consider.
1. Complicated Names
If your name is not common and difficult to spell, using your own name as the domain name might not be a good idea. People may forget how to spell the name and hence cannot access your website when they hear someone talking about it.
This will mean less referred traffic to your website.
2. Hard to Sell Your Website
Your website is a valuable asset like a house when you have a lot of visitors. If you want to sell your website one day, you will find it hard to sell with a personal domain name.
Buyers don’t like buying websites associated with a name. Because it’s a personal brand. The value of the website relies on the person behind it. That’s why I don’t recommend using a personal brand if you want to sell your business in the future.
If you want to build a personal brand and don’t have a plan to sell your website in the future, then you can use your own name as the domain name.
However, if you want to build a business that can be transferred to other people, you should not use your own name, but a creative name like most companies.
Actually, you can have both, meaning one uses your own name, another one uses a creative name. Each website can serve different purposes. After all, buying a domain name is cheap. Usually, you can host multiple websites with a single hosting plan at no extra cost.
I would like to hear what you think about using and not using your own name as a domain name. Which one do you prefer? Comment below and let’s discuss.
2 thoughts on “Is It Good to Use Your Own Name as the Domain Name?”
Hi tmrboss ,
I really enjoy your article, you are a clever person. Now I know some of the differences between using my own name or another Niches name as a domain. thank you for sharing
Hi Rudi, thanks for your comment. I’m glad that you enjoy the article.