Adobe Campaign Review – Scam or Legit? The Truth Exposed

Are you looking for an Adobe Campaign review? Should you use it for your business? Is Adobe Campaign a scam?

If you are looking to use Adobe Campaign in your business, you may have these questions in mind. But you will have all your doubts resolved by the end of this Adobe Campaign review.

I have a passion to help businesses explore the best software to improve business operation and increase profit.

In the past week, I’ve done thorough research about Adobe Campaign. So I can tell you a lot of things about the Adobe Campaign to help you make an informed and wise decision.

In this Adobe Campaign review, I’m going to cover the following.

What is Adobe Campaign?

Adobe Campaign (formerly Neolane) combines data, content, and real-time delivery for marketers to create effective email campaigns. The email marketing program for their brand can become the vehicle for customer engagement.

adobe campaign review – pricing, features, benefits

A single Adobe Campaign account can manage email, campaigns, offers, and personalization across all channels – digital and traditional. 

By integrating Adobe Marketing Cloud products such as Adobe Analytics and Experience Manager with Adobe Campaign, you can improve your advertising strategy and manage content more effectively.

The challenge for marketers that Adobe Campaign addresses are how to grow revenue and ROI by building and extending relationships with their customer bases.

Adobe Campaign Review: Features

Adobe Campaign has a lot of features, which I’m not going to cover in detail in this review. 

Here’s a list of features you can find inside Adobe Campaign:

  • AB Testing
  •  API
  •  Analytics/ROI Tracking
  •  Asset Management
  •  Auto-Responders
  •  Benchmarking
  •  CAN-SPAM Compliance
  •  Campaign Analytics
  •  Campaign Management
  •  Campaign Planning
  •  Campaign Scheduling
  •  Channel Management
  •  Charting
  •  Client Management
  •  Collaboration Tools
  •  Contact Database
  •  Contact Management
  •  Content Management
  •  Conversion Rate Optimisation
  •  Conversion Tracking
  •  Customer Surveys
  •  Customisable CTAs
  •  Customisable Forms
  •  Customizable Fields
  •  Document Management
  •  Drip Campaigns
  •  Dynamic Content
  •  Email Campaign Management
  •  Email Marketing
  •  Engagement Tracking
  •  Event Triggered Actions
  •  Image Library

Adobe Campaign Pros

To understand the Adobe Campaign pros, there are no better to listen to the feedbacks of the actual users.

  • “With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.” ~ Maksym S.
  • “Has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn.” ~ Fraser D.
  • “It has been the perfect tool that provides reliable services with advanced features.” ~ Lenee K.

Adobe Campaign Cons and Complaints

Adobe Campaign is not perfect. It has some cons and complaints. Let’s see what the users have to say about Adobe Campaign.

  • “It works very slow when I upload high-quality images, hate this.” ~ Anonymous Reviewer
  • “But the user experience is very poor — is built from IT user perspective but not from the marketer perspective. They are not enabled on Web.” ~ Chandra S.
  • “It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters.” ~ Sergey P.

Adobe Campaign Pricing

Adobe Campaign does not offer a free version but does offer a free trial. Adobe Campaign paid version starts at USD 9.98 per month.

There is no free plan or free trial for Adobe Campaign.

Other Adobe Campaign Reviews

You can find many other Adobe Campaign reviews online. Here are some examples from the actual users of Adobe Campaign.

Adobe Campaign Customer Review #1

“Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons

However, every time I’ve had trouble using this software, I’ve had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.”

Adobe Campaign Customer Review #2

“The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Pros

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons

Dreadful implementation; links between different modules didn’t work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.”

Adobe Campaign Customer Review #3

“Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world’s leading program.

Pros

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Cons

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.”

Adobe Campaign Customer Review #3

“Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Pros

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Cons

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.”

Major Software Review Sites’ Rating on Adobe Campaign

Capterra Rating: 4.4/5

G2 Rating: 4/5

TrustRadius Rating: 8.1/10

GetApp Rating: 4.4/5

SourceForge Rating: 4.5/5

SoftwareSuggest Rating: 4.5/5

SaaSworthy Rating: 4/5

Gartner: 4.4/5

Software Advice: 4.38/5

Adobe Campaign Review FAQs

What is Adobe Campaign?

Marketing automation software Adobe Campaign can be used for personalizing and delivering online and offline campaigns.

What is Adobe Campaign used for?

Adobe Campaign offers the following features:

  • Lead Segmentation
  • Campaign Management
  • Channel Management
  • Reporting (Analytics)
  • Drip Campaigns
  • A/B Testing
  • Email Marketing

Does Adobe Campaign provide API?

It is not possible to integrate Adobe Campaign with APIs.

What is Adobe Campaign Standard?

Using Adobe Campaign Standard, you can design and execute digital marketing campaigns.

What is Adobe Campaign classic?

Cross-channel customer experiences are designed and executed using Adobe Campaign Classic.

How much does Adobe Campaign cost?

Adobe Campaign costs vary based on how many active customer profiles are engaged, the primary channels for customer engagement, and your unique deployment needs. Visit their website to request a consultation.

Is there a free trial of Adobe Campaign?

Adobe Campaign Manager does not have a free trial version.

Adobe Campaign Review: Final Verdict

Adobe Campaign is email automation, delivery, and reporting tool. 

Using email, mobile platforms and offline channels, users can create and communicate dynamic campaigns.

You can give Adobe Campaign a try and see if it fits your business needs.

Adobe Campaign Alternative: A Must-Have Online Marketing Tool

As you are reading this review, I’m sure you are an online entrepreneur, so I would like to introduce a very powerful marketing tool to you to help you scale your business to the next level.

It’s called ClickFunnels. You may have heard of it, but if not, let me explain why you should consider using it to generate more sales online.

ClickFunnels is an all-in-one marketing tool that helps entrepreneurs, digital marketers and business owners market, sell and deliver their products or services online. 

ClickFunnels is the only piece of software you will ever need to run an internet business.

It eliminates the need to hire a web designer or salesman who is overpriced and lazy. So you can save a lot of money using ClickFunnels in the long term.

Anybody can build, design, and launch a sales funnel using ClickFunnels, regardless of their experience. Those days of hiring coders, web designers, and marketing agencies are over. With ClickFunnels, getting your business online has never been easier.

Get 14-Day Free Trial of ClickFunnels Here

But How Much Can You Earn With ClickFunnels?

Many online entrepreneurs are using ClickFunnels and have earned at least $1 million in sales using ClickFunnels. The earning potential is limitless.

ClickFunnels created an award called the “Two Comma Club” award for entrepreneurs who reached the 7-figure financial milestone inside one of their ClickFunnels funnels.

The screenshots below are some of the winners of the “Two Comma Club” award. Do you want to be one of them?

Adobe Campaign Review

Adobe Campaign Review

Adobe Campaign Review

With ClickFunnels, you can drastically increase the opt-in rate and upsell conversion rate:

Adobe Campaign Review

Adobe Campaign Review

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Where to Get ClickFunnels?

ClickFunnels offers a 14-day free trial.

If you want to try ClickFunnels and see if it fits your online business model, you can sign up for the free trial here (no worries that you can cancel it anytime within 14 days and won’t be charged a penny).

With the free trial, You can get instant access to every amazing feature of ClickFunnels:

  • Drag-And-Drop Website/Page Builder
  • One-Click Upsells & Downsells
  • Optin-Forms
  • Order Forms
  • Membership Area Pages
  • A/B Testing
  • Follow-up Funnels
  • Email List Building Tools
  • Email Management
  • Integrated Affiliate Management System
  • Sales Analytics
  • Pre-Built Funnel Templates
  • Payment Gateways Integration
  • Third-Party Integrations & Apps
  • CRM
  • And many more…

If you want to see a detailed evaluation of ClickFunnels, you can read this ClickFunnels review.

Anyway, I strongly recommend you to register a free account with ClickFunnels and see it yourself.

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