Act-On Review – Scam or Legit? The Truth Exposed

Are you looking for an Act-On review? Should you use it for your business?

I have a passion to help businesses explore the best software to improve business operation and increase profit.

In the past week, I’ve done thorough research about Act-On. So I can tell you a lot of things about Act-On to help you make an informed and wise decision.

In this Act-On review, I’m going to cover the following.

What is Act-On?

Act-On is a medium-sized marketing automation platform with over 5,000 users. 

When it comes to user experience and platform capabilities, it typically scores in the middle of the range. However, users find it to be very helpful, especially those who are just getting started automating their marketing efforts.

act on review – pricing, features, details

With Act-On, you can build a lasting relationship with customers and prospects by sending emails and SMS at the right time. With the easy-to-use e-marketing and SMS solutions, you can design, test, and deploy communications that build engagement and collect valuable customer information. 

In addition, Act-On provides in-depth reporting for optimization of your email campaigns and landing pages as well as providing easy to build content templates.

Who is Act-On For?

With more than 5,000 customers worldwide, Act-On serves a wide range of industries, including financial services, healthcare and manufacturing, education, and technology.

Act-On Features

There are four core Act-On modules: automation, inbound marketing, outbound marketing, and reports and analytics. I’ll mention the most important features of each module.


In addition to integrating with a marketing automation platform, the automation module provides a rule-based engine for streamlining user workflows for lead management, nurturing, scoring, A/B testing, and trigger emails.

Inbound marketing

With the inbound marketing module, companies can attract prospects instead of companies reaching out to prospects. Here’re the features in Act-On:

  • Building and testing online forms and landing pages
  • Website Prospector allows you to track the characteristics of site visitors such as type of company, frequency of visits, keywords searches, etc.
  • Social media marketing, such as social sharing and social listening
  • SEO Audit tool to audit optimization efforts

Outbound marketing

The Outbound Marketing module helps marketers reach out to prospects and customers using a variety of channels. Some of its features include:

  • Email marketing
  • Events and webinars (integrates with WebEx, Citrix and Zoom)
  • Account-based marketing

Reports and analytics

There are many pre-built and customizable templates in the reports and analytics module that help marketers measure:

  • Campaigns
  • Revenue attribution
  • Content downloads
  • Conversions and traffic to landing pages
  • Social media
  • Email performance
  • Marketing funnels

Act-On’s Data Studio feature in the Enterprise plan leverages BI capabilities so marketers can glean deeper insights from their data. It includes data visualizations, reporting templates, and export tools. It can also integrate with BI software like Power BI or Tableau.

Act-On Anywhere also lets marketers make use of Act-On features right from their integrated application. For example, marketers can create content using WordPress, while accessing links or images stored in Act-On.

Act-On’s tools are also accessible by users of Gmail, Outlook, social publishing or web browsers. Users can work with Act-On’s tools within the Gmail, Outlook, social publishing or web browser.

Act-On Pricing

There are two pricing options for Act-On: Professional and Enterprise. 

In both plans, at least 2,500 contacts are active (leads that marketers are actively following up with).

For a monthly cost of $900, the Professional plan includes the following components:

  • Three marketing users and 50 sales users
  • 30,000 API calls daily
  • Adaptive nurturing and segmentation
  • Lead scoring
  • Email marketing with A/B testing
  • Landing pages with adaptive forms
  • Site visitor tracking
  • Publishing content to social networks
  • Email, programs and landing page templates
  • Webinar program management
  • Reporting tools
  • Sales enablement
  • Multiple scoring rule sheets

The Enterprise plan is $2,000 a month. It includes all features of the Professional plan plus:

  • Six marketing users and 100 sales users
  • Data studio for more advanced reporting functionality
  • Account-based marketing
  • Engagement insights
  • Integration with CRM systems

The price of the support packages is not publicly disclosed, so please contact Act-On directly for a quote.

Act-On Pros and Cons

Act-On Pros

  • Act-On is one of the most comprehensive services we reviewed. Whether you need digital marketing help, SEO, email marketing, social media consulting, or other support, Act-On is a great tool. 
  • One of the biggest advantages of Act-On is that they cover all aspects of Internet marketing and digital marketing.
  • Proactive customer service and full disclosure of service and pricing.

Act-On Cons

  • One downside is that Act-On has a limited number of customer reviews on their BBB profile. 
  • Act-On’s requirement for a yearly contract could deter businesses that are not looking for a long-term commitment.

Major Software Review Sites’ Rating on Act-On

Capterra Rating: 4.3/5

G2 Rating: 4.1/5

TrustRadius Rating: 8.2/10

GetApp Rating: 4.3/5

PCMag Rating: 4/5

CompareCamp Rating: 8.8/10

SaaSworthy Rating: 4.1/5

Software Advice Rating: 4.5/5

Gartner Rating: 4.5/5

Final Verdict: Act-On Review

Marketers can use Act-On to improve engagement with buyers and customers.

Measure your marketing success by leveraging Act-on and develop meaningful and lasting relationships with your customers. 

Act-On’s cloud-based marketing automation platform helps you grow your brand, grow sales, and help you extend customer relationships. 

Act-On gives marketers the power to create better customer experiences thanks to its integrated workspace.

Get access to Act-On here.

Act-On Alternative: A Must-Have Online Marketing Tool

As you are reading this review, I’m sure you are an online entrepreneur, so I would like to introduce a very powerful marketing tool to you to help you scale your business to the next level.

It’s called ClickFunnels. You may have heard of it, but if not, let me explain why you should consider using it to generate more sales online.

ClickFunnels is an all-in-one marketing tool that helps entrepreneurs, digital marketers and business owners market, sell and deliver their products or services online. 

ClickFunnels is the only piece of software you will ever need to run an internet business.

It eliminates the need to hire a web designer or salesman who is overpriced and lazy. So you can save a lot of money using ClickFunnels in the long term.

Anybody can build, design, and launch a sales funnel using ClickFunnels, regardless of their experience. Those days of hiring coders, web designers, and marketing agencies are over. With ClickFunnels, getting your business online has never been easier.

Get 14-Day Free Trial of ClickFunnels Here

But How Much Can You Earn With ClickFunnels?

Many online entrepreneurs are using ClickFunnels and have earned at least $1 million in sales using ClickFunnels. The earning potential is limitless.

ClickFunnels created an award called the “Two Comma Club” award for entrepreneurs who reached the 7-figure financial milestone inside one of their ClickFunnels funnels.

The screenshots below are some of the winners of the “Two Comma Club” award. Do you want to be one of them?

Act-On Review

Act-On Review

Act-On Review

With ClickFunnels, you can drastically increase the opt-in rate and upsell conversion rate:

Act-On Review

Act-On Review

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Where to Get ClickFunnels?

ClickFunnels offers a 14-day free trial.

If you want to try ClickFunnels and see if it fits your online business model, you can sign up for the free trial here (no worries that you can cancel it anytime within 14 days and won’t be charged a penny).

With the free trial, You can get instant access to every amazing feature of ClickFunnels:

  • Drag-And-Drop Website/Page Builder
  • One-Click Upsells & Downsells
  • Optin-Forms
  • Order Forms
  • Membership Area Pages
  • A/B Testing
  • Follow-up Funnels
  • Email List Building Tools
  • Email Management
  • Integrated Affiliate Management System
  • Sales Analytics
  • Pre-Built Funnel Templates
  • Payment Gateways Integration
  • Third-Party Integrations & Apps
  • CRM
  • And many more…

If you want to see a detailed evaluation of ClickFunnels, you can read this ClickFunnels review.

Anyway, I strongly recommend you to register a free account with ClickFunnels and see it yourself.

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